Every year we present a new collection, born from hundreds of hours of team work of experts in orthopaedics, design, manufacturing and quality control.

Now the logo is in line with the mainstream trend of the decade – minimalism. Simple, stylish, perfect.

A massive #KiteBeOriginal promo campaign is held together with Michelle Andrade.

Capsule collections come out in collaboration with the popular TV show #School and modern pop-idols duo Vremya i Steklo (Time and Glass). Collaboration with top-rated TV and YouTube projects: School TV show and School Backstage reality project, as well as the reality show of music band DSIDE BAND.

New designer lines of textile and stationery come out:

• BeSound and Botanique — teenage and youth lines;
• Lovely Sophie и Jolliers — lines for children.

The author's designer series of textiles and stationery appeared:

BeSound and Botanique — adolescent and youth lines;
Lovely Sophie and Jolliers is a children's line.

Kite backpacks have passed technical tests in accordance with European standards DIN 33419 / EN ISO 15537 on the basis of the German Institute for Health and Ergonomics (Institute für Gesundheit und Ergonomie) and received the award "ergonomic product". Kite backpacks are adapted to the physical and age characteristics of the schoolboy, take care of his comfort, healthy and beautiful posture.

VIP offer for demanding customers. Along with a cool backpack, the set includes important accessories - a shoe bag and a pencil case.

The unique AGS system is presented in Ukraine exclusively in Kite backpacks. And it will change the concept of comfort!

Caring for the preservation of nature and the cleanliness of the planet is an important mission of all mankind. Environmental problems affect everyone. And Kite is not left out. The novelty of the Kite-2021 collection is backpacks made of recycled plastic bottles.

The organization of the internal space of the backpack has undergone significant changes - the pockets for gadgets contain soft inserts that protect the screen from scratches. Fields for recording personal data are provided for younger students. Convenient navigation icons indicate the purpose of each pocket.

Also this year, Kite receives the "Choice of the Year" award in the "Backpacks and knapsacks of the year" category.

A new author's line of stationery Kite Dogs is released. By buying the products of this series, you help homeless animals together with the international charity fund FOUR PAWS.

Kite updates the logo according to the latest trends in design and style. It becomes more noticeable, while not undergoing radical changes, remaining recognizable among the brand's supporters.

We constantly improve the product, find interesting design ideas, introduce innovations. It is important to us that Kite backpacks, school bags, bags, pencil cases and office products meet the needs of consumers, help make life easier and make trendsetters' hearts beat faster.

A new licensed series — College Line — was created. Laconic designs based on the elite school uniforms of English and American universities have become a trend among both schoolchildren and young people.